
Creating impact-driven brands with minimal environmental footprint.
Core team
Alexander Bakke, founder
After completing the 2-year UWC curriculum in Pune, India,
Alex decided to turn to the private sector with a different
approach; Emphasising Doughnut Economics approaches
and the regenerative Solarpunk ideology.
Arild Bjørn-Larsen, partner
Previous marketing director, Apple Norway, and co-founder of multiple businesses in the IT and marketing sector, Arild brings in his vast management experience with a strong passion for impact-driven business.
Bent-Håkon Lauritzen, partner & CFO
Jøril Johnsen, board director
Previous CEO of the Norli group, Bent-Håkon brings in his strong experience from retail, accounting, and financial strategy.
With a diverse background and passion for regenerative business, Jøril brings in her experience as previous head of sustainability of IKEA Norway, and currently head of major donors at Amnesty Norway.
Camilla Martinussen, board member
Previous brand manager Orkla Ltd., currently partner of Eidra (ARC.inc). Camilla brings in her experience in brand positioning, FMCG, and business management.
Ellen Stenslie, advisor
Dr. Cand. Ellen Stenslie, with professional experience from
the energy sector in India to researching not-for-profit businesses in the UK and Norway, Ellen brings in her passion and experience creating impact-driven business models.

Extended
resources
We believe in multidisciplinary approaches, and that academia, non-profits and businesses have to work collectively to meet the vital climate goals.
We work with selected NGOs, researchers, service designers, and leading impact investors to develop our projects further.